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Английский язык. Школьный тур

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11 класс. Блок № 1

45 минут на выполнение блока. Из них 45 минут на ввод ответов

Задание № 1

READING

Time: 15 minutes

Read the text and choose the most suitable answer A, B, C or D.

Social networks

Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

Medical applications
Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners. The role of social networks is especially of interest to pharmaceutical companies who spend approximately "32 percent of their marketing dollars" attempting to influence the opinion leaders of social networks.

Languages, nationalities and academia
Various social networking sites have sprung up catering to different languages and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in connecting students and faculty.

Social networks for social good
Several websites are beginning to tap into the power of the social networking model for social good. Such models may be highly successful for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested and passionate users. Users benefit by interacting with a like-minded community and finding a channel for their energy and giving.

Business model
Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections to businesses.

Privacy issues
On large social networking services, there have been growing concerns about users giving out too much personal information and the threat of sexual predators. Users of these services need to be aware of data theft or viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions, detrimental to an individual, may be taken.

Investigations
Social network services are increasingly being used in legal and criminal investigations. Information posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

Вопрос № 1 1 балла(ов)

1. According to the text, social networks .......

A) can damage business reputations.

B) are about friendships.

C) are being used by businesses for marketing. Это правильный ответ

D) advertise on business web sites.

Вопрос № 2 1 балла(ов)

2. Why do advertisers like social network sites?

A) Detailed information on each user allows targeted ads. Это правильный ответ

B) They are cost-effective to advertise on.

C) Most users have high disposable income.

D) They can influence consumer behaviour.

Вопрос № 3 1 балла(ов)

3. What does the expression 'sprung up' in paragraph 3 mean?

A) social networking works in all languages

B) the development of social networking is unplanned

C) everybody is trying to copy Facebook

D) there has been rapid development of social networking sites Это правильный ответ

Вопрос № 4 1 балла(ов)

4. Social networking is great for ......

A) groups of people separated over wide areas Это правильный ответ

B) academic organisations

C) people who write too much information about themselves

D) the law enforcement agencies

Вопрос № 5 1 балла(ов)

5. What does the word 'Few' at the beginning of paragraph 5 mean?

A) Hardly any Это правильный ответ

B) Not any

C) Some

D) Only

Вопрос № 6 1 балла(ов)

6. What should users not do on social networks?

A) download viruses

B) be too free with their personal information Это правильный ответ

C) contact predators

D) upload copyrighted music

Вопрос № 7 1 балла(ов)

7. Personal information on social network sites .......

A) is sold to the government

B) gives a good description of the user's personality

C) can be used in court Это правильный ответ

D) is translated into many languages

Задание № 2

USE OF ENGLISH

Time: 25 minutes

Task 1
Read the text below and think of the word that best fits each gap. Choose the answer A, B, C or D.

How to have perfect posture
Bad posture normally starts in our teenage years when we slouch around with our (1)..................... trying to look cool. But hands up those who now while away their days sitting in front of a computer where it’s (2) ............... too easy to neglect something as essential as good posture?
As we grow older these poor (3) .................. are exacerbated, but by taking action immediately we can not only look and feel better but protect our body for the future. Make sure you sleep on a firm mattress at night. (4) .......... lying flat on your back; instead try sleeping in a curled position on your side. The (5) .............. revival in platform shoes doesn’t help and wearing shoes with heels more than several centimetres high is just asking for (6) ............... . Don’t load everything into a bag that you wear on one shoulder or you’ll end up lopsided. (7) ............... the weight evenly by wearing a rucksack or even a bag around your waist. When you get home from a day’s studying or work it’s all too (8) .................. to slump on the sofa in front of the telly. Sitting in this way may feel comfortable but it prevents you from breathing properly. Try to sit (9)................ with the stomach pulled firmly in.

Вопрос № 1 1 балла(ов)